The Brief was to create a creative campaign to keep BBC World Service Radio going. I decided that I wanted to create something that would work indirectly to get people to think about the radio station. I created 3 nets for different money boxes that would each hold about 40p, which is the amount needed from each UK household to keep the station up and running. It is something that could be kept at home for children to use to store their pennies. The nets would be in newspapers on the trains and buses as well as something that could be downloaded. It is meant to, in turn make people think about what such a little amount of money can do to help and make a difference to people as this would be an international campaign for all the countries that BBC World Service runs in.